Editable video template

Build a device-led launch story around taps, swipes, benefits, and the store CTA.

This mobile app launch video template gives mobile product teams launching on iOS or Android a finished motion structure to start from. Use it as app launch video template and mobile app promo template, then replace the example content with your own website, product screens, brand, words, voice, and music.

See how it works

Demo

Preview the mobile app launch video template.

A playable 25-second Framedeo film recipe with editable content, motion, timing, and sound.

Why Framedeo

A template designed for mobile product teams launching on iOS or Android.

Portrait screen choreography, device-safe framing, tactile movement, and mobile-first pacing. The structure keeps the product visible and gives every scene a specific job instead of treating the video as a collection of effects.

A complete story structure

The film moves from “Reveal the app and launch promise” to “Close on availability and CTA,” with each middle beat reserved for credible product proof.

Motion matched to the use case

Portrait screen choreography, device-safe framing, tactile movement, and mobile-first pacing. The same motion recipe stays consistent when your own product and brand replace the preview content.

Editable from first frame to CTA

Change headline and supporting copy, logo and brand colors, product screenshots and clips, voice-over and music, scene timing and final format. The template is a starting structure, not a flattened video file.

Template anatomy

Five beats, one complete product story.

Recommended length: 25 seconds. Designed for mobile product teams launching on iOS or Android.

1Reveal the app and launch promise
2Move into the first screen
3Show the defining interaction
4Demonstrate the outcome
5Close on availability and CTA

Creative direction

Portrait screen choreography, device-safe framing, tactile movement, and mobile-first pacing.

Everything you can change

headline and supporting copy, logo and brand colors, product screenshots and clips, voice-over and music, scene timing and final format.

Best used for

App Store launch, Google Play release, mobile campaign.

Related template variations

app launch video template
mobile app promo template
app release video
mobile product launch video

Explore the complete maker guide

Examples

Videos made with Framedeo.

Different products, different goals. Each one started with a website link and a few screenshots. Hover or click a video to play it, with sound.

0:24
ScaloomProduct video
0:20
RelviosProduct video
0:20
HorazyProduct video

Templates

15 ways to tell a launch.

Each template is a finished film: its beats, its cuts and its motion. Pick one when you create a project and your product fills it — your words, your logo, your screenshots. Every preview here is the template itself, playing.

Orbit storyEditorial pictures orbit the story, app screens fan out, search lights up and desktop screens assemble in depth.
Mobile revealMacro cameraEditorial spotlight
Shader headlineThe title burns out of the moving field word by word, then quiet looks, the product and one metallic gleam. For a launch that wants to look expensive.
Shader titleQuiet looksOne gleam
Marker briefOne phrase backed by a marker stroke, and the drafts fossilised behind the final word. For a product whose story is the writing.
Marker phraseFossil draftsConverge outro
Guided flowA prompt opens the story, the desktop gets a guided tour, the mobile app scrolls into view and a portfolio flows past.
Prompt to productGuided tourPortfolio flow
One to manyOne idea fans into many surfaces, then converges back into the mark. For a product that turns one input into many outputs.
Fan hookConverge outroVoronoi plate
DecodeThe line the viewer types resolves out of noise, the numbers climb, and everything the product touches orbits its mark — the name lands after the evidence. For a technical product with something to prove.
Decoded lineClimbing chartIntegration hub
Pocket launchAn edge-on app reveal, a typed brief, a desktop close-up and an editorial carousel. For a mobile-first launch.
Orbiting picturesMobile fanDepth stack
Before and afterThe marks you uploaded land in a row, one figure turns over into another, and the product sits full frame on a studio plane. For a product that saves time you can measure.
Marks landingTurning figureStudio plane
Macro installOne slow pan across the whole surface, a kinetic title, then the line you type under a macro lens. For a developer tool.
Surface panKinetic titleMacro terminal
Grain flightA slammed claim, a dive into the brand, then capabilities station by station. For a confident launch or a relaunch.
Slam hookFeature stationsGrain plate
Shader galleryShort quiet claims over full-frame shader beats, then the three steps and the link. For a visual product that shows better than it explains.
Quiet beatsShader cutsFast
Signal diveThe camera dives into the motif, the mark lands, then verbs and stations carry the tour. For a tool with one strong, recognisable action.
Dive hookVerb beatsTight cuts
Design systemCalm typography, a real interface beat and a card that explains the promise. For a product whose craft is the argument.
Calm typeReal UIExplainer card
Open sourceA pain line, the promise, then the capabilities read as plain lines. For a developer product or a launch that leads with candour.
Pain hookPlain linesConverge outro
Prompt to filmThe brief is typed on screen, and everything after it is the answer. For a product you talk to before you use it.
Typed briefCalm cutsReal UI

Prefer no template? The AI plans the beats from your product instead.

Without and with Framedeo

What one product video really costs.

The usual way means a budget, a designer and a calendar. Here is the same video, done the other way.

One product video	Without Framedeo	With Framedeo
Price for one video	$2,000 to $8,000 to hire a motion designer	From $29 per month, videos included in your plan
First version ready in	6 to 10 weeks of briefs, drafts and feedback	A few minutes, right after you add your product
If you make it yourself	6 to 12 months to learn After Effects, plus $23 to $60 per month for the software	No editing experience, nothing to install
Voice over and music	A voice actor to book and a music licence to buy	Both included, or upload your own
Changing one line	Another round of revisions and another invoice	Open the editor and change it yourself
Making a second video	Start from zero and pay the full price again	Copy the project and swap the content

Prices and timelines above are typical market rates for one 60 second product video.

How it works

Five steps from a link to a video file.

You already know every step. Framedeo simply does them in order.

1Add your productPaste your website link, upload your logo and a few screenshots, and say what the video is for.
2Get your script and choose a voiceFramedeo reads your product and writes the words. Keep the script or rewrite any line, then pick a voice from the library or upload your own.
3Add musicChoose a track from the library or bring your own. It sits under the voice so the words stay clear.
4Change anythingOpen the editor. Move scenes, rewrite text, swap a screenshot, fix the timing.
5DownloadExport an MP4 file, ready to post on your website or anywhere else.

MCP for AI agents

Your coding agent can direct the whole film.

Connect Framedeo to Claude, Gemini, OpenCode or ZeroClaw. One request can inspect a product page, use your real media, choose the voice and music, generate and edit the scenes, then return the finished download.

One prompt, finished film

$ Turn https://acme.com into a 30-second launch film.
Use the attached logo and dashboard screenshot, choose a clean
technical template, write a calm voice-over, add minimal music,
generate the motion, tighten scene three, then export H.264 at
1080p and give me the download link.

Claude Codeclaude mcp add --transport http --header "Authorization: Bearer $FRAMEDEO_API_TOKEN" framedeo https://framedeo.com/mcp
Gemini CLIgemini mcp add --transport http --header "Authorization: Bearer $FRAMEDEO_API_TOKEN" framedeo https://framedeo.com/mcp
OpenCodeopencode mcp add framedeo -- node /path/to/framedeo/apps/mcp/dist/stdio.js
ZeroClawzeroclaw config set mcp.servers.framedeo.url https://framedeo.com/mcp

Read the MCP setup and tool docs Short setup examples · full auth, timeout and agent-access details in the docs

Features

Everything a product video needs, in one place.

Three parts: what goes in the video, what it sounds like, and what you get out.

1. What goes in the video

Your own contentYour website, your logo and your screenshots become the real scenes. No stock footage and no generic template.
A script written for youFramedeo turns what you sell into narration. You read it and approve it before a single word is spoken.

2. What it sounds like

Voice overGenerate a voice from the library, or upload your own recording. Each scene is cut to the sentence being spoken.
Background musicAdd a track from the library or your own file. Levels are mixed so the voice always stays in front.

3. What you get out

A real editorEvery scene, image and word stays editable. Change it by hand, or ask the AI editor to do a pass for you.
An MP4 fileDownload the finished video in 1080p or 4K, depending on the plan you choose.

Pricing

Start free. Pay when you download.

Create an account and build your first video for free. Choose a plan when you want the MP4 file and more than one project a month.

Starter

$29/month

Start shipping product videos with AI direction and editable scenes.

2 projects a month
1080p MP4 export
Website-to-video generation
Voice-over and music
Email support
4K export
Team seats
Priority render queue

Choose Starter

Most popular

Studio

$99/month

The working studio for teams that ship launch videos every week.

10 projects a month
1080p MP4 export
AI Director edits
Generative motion
Priority email support
4K export
Dedicated success manager

Choose Studio

Agency

$199/month

4K delivery, more seats, and the queue reserved for client work.

25 projects a month
4K MP4 export
Unlimited team seats
Priority render queue
Dedicated success manager

Choose Agency

Questions

mobile app launch video template questions

What is included in this mobile app launch video template?

It includes a 25-second motion structure, five planned story beats, editable product media and copy, optional voice-over and music, and MP4 export through Framedeo.

Who is this mobile app launch video template for?

It is designed for mobile product teams launching on iOS or Android, especially for App Store launch, Google Play release, mobile campaign. You can change the brief and content for another closely related use case.

Can I customize the template?

Yes. Replace headline and supporting copy, logo and brand colors, product screenshots and clips, voice-over and music, scene timing and final format, while keeping or revising the template’s portrait screen choreography, device-safe framing, tactile movement, and mobile-first pacing.

Make this mobile app launch video template yours.

Add your website, product screens, and direction. Framedeo will apply your content to the editable motion structure.

Use this template